“Blackberry Messenger Marketing is the most important and effective marketing strategy in the industry today bar none.” – Seventy Nine PR,  August 10th, 2011

It’s been something we have been working on for a while now. But the events over the last month across the UK has confirmed what we have been working towards.  

“Forget social media, Blackberry Messenger is the way to go in marketing your business”.  

It’s not a comment that Seventy Nine PR makes lightly. In fact, it is made with a lot of insight.  

The way to guage the effectiveness of any service/application is the take up. Or in marketing parlance -the rate of the take up. In the case of Blackberry Messenger or BBM or BB ping to use street venacular, the take-up has been phenomenal.  

Nothing illustrates our point better than the use of BlackBerry Messenger or BBM during the UK riots that plagued the UK recently. The unrest in Iran and Egypt was communicated by the masses using Twitter. But in the UK, it appears that Blackberry Messenger or BBM is the favoured method of planning the unrest that has swept across the country.  

So why should every marketing professional in the world build Blackberry Messenger marketing into their communications plan?  

• Firstly, let’s get it correct. BBM  in nothing new. It is just that the adults never knew about it. let me rephrase – they knew because their child’s head is usuallly stuck in their Blackberrys every second of the day. They just didn’t realise “it’s monsterous viral potential”.

• Unlike text messaging or Twitter, BBM is a free, private social network where almost all messages are encrypted when they leave the sender’s phone – meaning that many messages are untraceable by the authorities. It is one of the reasons UAE banned BBM last year.

• Instant broadcast – the broadcast function on the BBM means you can mass message your whole contacts base in a second. Absolutely brilliant for making sure everyone gets your message. Hence the ease with which the UK riots were organised.

• E-mail marketing, Social Media, PR is also based on percieved views. Therefore you assume that the intended recipient of your messages has seen what you are trying to say via the above communication methods. With BBM the little d(delivered) turns to r(read) which means that your message has definitely been delivered.

• Targeted marketing – there is no better way to target your audience better than Blackberry Messenger. Fact. All those you are trying to connect to in place. No distractions. Just 110% pure targeted marketing. It can’t get any better than that.

All this points to the simple question – why have so many UK marketeers missed the BBM trick? If it has so many benefits then why hasn’t the brightest marketing brains built this into their marketing strategies.  

Great question – the answer is that they are not all as smart as us bods here at Seventy Nine PR. It’s one of the reasons we won a fully integrated marketing pitch for and online retailer from web design, web development, SEO to social media and PR. (More on this account win soon).  

As part of their marketing strategy we advised them to use Blackberry Messenger as a marketing trick. Not only to stay connected with their customers by giving offers everyday, but they also do a unique free consultation via BBM. The results have been astonishing.  More sales, more retention and a direct communication link between consumer and business. Pretty amazing. But just don’t our word for. Contact us and we will show you the results.

There are certain tricks to Blackberry Messenger Marketing (BBMM as we call it) but here at Seventy Nine PR, we are delighted that an unique idea we created is bearing amazing results.  

Want us to help your brand and business to connect via Blackberry Messenger. Get in touch. You wont be disappointed.