PR SEO Optimisation Checklist for those who write online copy
Top tips to maximise your online copy
PR and SEO have recently becoming the best of siblings in the marketing mix. I mean, PR professionals and marketeers knew about SEO for a long time. But in the last few months, we in PR have been looking at SEO in a different light. (If you don’t know what SEO is by now, you’re in serious trouble)
So, the more online presence you grow, the more you need PR and naturally, the more you need SEO. It’s one of the reasons 79PR has developed and enhanced our digital offering, not only to include online and digital PR, but also SEO. In fact, SEO now sits very much at the heart of the marketing mix.
Today, we are getting more and more clients asking us for a full marketing package and consequently we have grown the 79 proposition to include website deign, build and SEO. In fact, almost, all of our clients now have given us their SEO work as well because combine our PR and marketing skills to create a truly unified and integrated platform. (If you agency doesn’t tell you about SEO – hmmm)
Hopefully, you’ll see more blogs on the totally symbiotic and mutually beneficial relationship of PR and SEO from our in-house experts. Keep checking the blog. In fact, we will post a blog on the importance of SEO to a marketing/PR plan soon.
In the meantime, if you’re writing press releases for magazine/newspapers etc you should be writing a seperate copy for online media.(Yes, really). The below tips should help you. If you still need a hand, please get in touch with us.
The 79PR team
CHECKLIST BEFORE YOU WRITE THE COPY
Keyword highlighting and linking
Have you highlighted target keywords? From 2nd paragraph onwards with the focus on phrases that are relevant to client.
79PR and Marketing