Telephone. 0116 262 6007 Email. info@seventyninepr.co.uk
We are a PR and marketing firm based in Leicester, Midlands, dedicated to creating demand and managing reputation through a range of communication platforms. We work with household names, SMEs in the UK and across the world. We are specialists in ethnic marketing and help businesses reach a new audience.
Demand is born out of want and necessity. But today, demand requires attention. It needs nurturing. It craves education. Communication is king. The key to feeding demand is to engage in the right communication at the right time to the right audience.
These 3 things are a must; We recognize this. We know your business can do more. We know your brand can be taken to a new audience. We take businesses and brands... (Read more)
PR SEO Optimisation Checklist for those who write online copy
Top tips to maximise your online copy
PR and SEO have recently becoming the best of siblings in the marketing mix. I mean, PR professionals and marketeers knew about SEO for a long time. But in the last few months, we in PR have been looking at SEO in a different light. (If you don’t know what SEO is by now, you’re in serious trouble)
So, the more online presence you grow, the more you need PR and naturally, the more you need SEO. It’s one of the reasons 79PR has developed and enhanced our digital offering, not only to include online and digital PR, but also SEO. In fact, SEO now sits very much at the heart of the marketing mix.
Today, we are getting more and more clients asking us for a full marketing package and consequently we have grown the 79 proposition to include website deign, build and SEO. In fact, almost, all of our clients now have given us their SEO work as well because combine our PR and marketing skills to create a truly unified and integrated platform. (If you agency doesn’t tell you about SEO – hmmm)
Hopefully, you’ll see more blogs on the totally symbiotic and mutually beneficial relationship of PR and SEO from our in-house experts. Keep checking the blog. In fact, we will post a blog on the importance of SEO to a marketing/PR plan soon.
In the meantime, if you’re writing press releases for magazine/newspapers etc you should be writing a seperate copy for online media.(Yes, really). The below tips should help you. If you still need a hand, please get in touch with us.
info@seventypr.co.uk
The 79PR team
CHECKLIST BEFORE YOU WRITE THE COPY
- Is the topic you are writing about relevant to the clients site/s? No?Then think again. You need a hook to link the release to your client’s site or services or goods/products.
- Does the topic reflect content that exists on the clients site?
- Is the title of your press release connected to the clients business?
- Have you created a summary of the release? The acid test is whether you can capture the essence of the press release in two lines. No? Think again.
- Have you added your complete contact details?
- Is there a “About us” section? Please don’t use bullet point format.
- Is the press release around 450 to 650 words max? Any more and it’s a waste of time.
- Is it free from alpha numeric symbols like &?
- If you have copied and pastied the text from a word document, have you made sure you have removed all formatting?
Keyword highlighting and linking
Have you highlighted target keywords? From 2nd paragraph onwards with the focus on phrases that are relevant to client.
- Have you varied the anchor text that you are linking from?
- Have you ensured that your 1st link is focused on the most important URL? This link is deemed as the most important of all and is the first link people will see.
- Have you linked your anchor text to one of the key domains? Have you hyperlinked the anchor text to the correct URL?
- Have you added the URL in text, in brackets next to the word within the text of the press release? Eg. 79PR(http://www.79pr.co.uk)
- Have you removed all links to websites that that someone away from your clients website? Don’t give away free link juice!
Thank you
79PR and Marketing