Search Engine Optimisation
As part of the marketing mix, search engine optimisation (SEO) has jumped into prominence in the last few years.
Having a SEO strategy is now at the top of the marketing strategy for many businesses. It helps a business to be found which helps to increase sales and brand awareness. A good SEO strategy makes a website work harder for its money.
- Our SEO specialist team has over 10 years + experience of SEO
- We understand the needs of businesses. We focus on your business issues- and fully understand the role of SEO in the wider communications mix.
- Track record of success
- Integrated approach means you get value for money
- Understandable and accountable processes
- Focused on delivery and generating sales and leads for our clients
Below are a simple list of questions that most people ask about SEO to help give you an understanding.
What is search engine optimisation (SEO)?
Search engine optimisation (SEO) is the process of ensuring that your website is built in such a way that search engines can understand what your website is about, what products/services you offer and ensuring that the site ranks well in the search engines.
What is search marketing?
Search engine marketing is about attracting new business via the internet be it by improving a website’s rank in the organic search engine results, local results or pay per click (PPC). Processes such as SEO are a key factor in this.
Why do we need SEO?
If you wish to generate business from your website then it’s essential that your prospective customers can find it via search engines. Having a website without SEO is akin to having thousands of leaflets printed then putting them on your desk in the hope that customers will pick them up.
Our web designer tells me our site is search engine friendly…..
SEO is not the same as web design. Web designers focus on ensuring your website advertises your products/services in the best light possible. SEO is about getting users to the website. Just as you’d have your leaflets distributed or your radio campaign on at peak time, you have to distribute or “broadcast” that your website exists.
I haven’t made a penny from my website, why should I pay more?
If your website is not being found then why would it work? 79PR will assist in getting you return on your investment to your website and generate new business by dramatically increasing your search engine ranking and get many more prospective customers to your website.
If you would like a flavour of what we do and how we can help please ask for our credentials or look at the case studies page or who we have helped and worked with.
In fact, we now even hold dedicated bespoke training courses for clients on SEO.