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Training

As part of our commitment to help businesses stay ahead, we are dedicated to sharing our expertise. We have developed a number of training courses to help you enhance your marketing.

These marketing training courses are designed to give a full overview and practical demonstration of a number of disciplines in marketing. These course could be used to help an individual marketer or a marketing department. These hands-on courses will help you become fully conversant in a particular discipline with full training materials provided. In addition, we also provide full after course support to ensure you are making full use of your training. Our courses range from PR, SEO, business blogging to How to develop and e-commerce strategy. The courses can be a full day workshop or half day and take place at the offices of Seventy Nine PR or at your offices. Please see below for the training courses on offer.

PUBLIC RELATIONS (PR) TRAINING PROGRAMME

  • What is PR and why do we need it?  – Understanding what PR is, how it works and what it can do for a business.
  • Different types of PR – Press releases, Features, Opinions, Case studies – what is the difference and how do they work?
  • Media – what is the media and what are the different types of it?
  • What makes a good story – Looking at how to approach writing a story and understanding whether it will make good news.
  • Targeting the Media – How to create that all important media list, which media to target and which journalist?
  • Writing the story  – How to write a press release. The who, what, why, when and where of the story including all important house rules – what words and jargon to avoid.
  • Creating the media plan – How to create a media plan?
  • Selling in – How to sell the story to the media. How to do it, what to avoid and the best way to maximise column inches for a story.
  • Journalist liaison and contacts – How to create and cultivate that all important relationship with a journalist both online and offline.
  • PR and other media– How to do Online PR and its importance and how to integrate other forms of media in your press release
  • The impact of Social Media on PR – tweets, posts, Linking in and videos. How Social Media has changed PR?
  • Live situation assessment– writing a live press release and selling in to the media. A live scenario to put into practice everything learned throughout the day.

COST:

  • Contact us for prices

Who can attend this course?

This all encompassing course is aimed at everyone with little or advanced knowledge of PR. It is ideally suited to business owners, marketing directors and managers, marketing departments and those who are responsible for creating and executing the marketing strategy for their business – online or offline,

The training would take place at Seventy Nine PR offices or at your site and will take the best part of the day. We would also provide training material and support post course as and when required.

SEARCH ENGINE OPTIMISATION (SEO) PROGRAMME

  • What is SEO?
    Overview of the search marketing landscape
    A common mistake – SEO is not Pay per Click
  • How does SEO work?
    Understanding how search engines crawl websites

Optimising your site when designing and building

  • What you must consider when designing a website
    How to create metadata for search engines and social networks

Optimising your website architecture for link building

Content is king

Search Engine for ecommerce websites

  • The top strategies that will influence your website converts sales
  • Dealing with migrating or relaunching websites
  • Social Media
  • The Social Media explosion and its effect on link building
    The growing importance of Google+

SEO Campaign Planning

  • Setting and measuring SEO goals and objectives
  • Keyword research and planning: outsmarting your competitors

SEO Updates

  • SEO trends and updates  including Google Panda and Google Penguin

Q and A including live SEO audit of your website 

Who can attend this course?

This all encompassing course is aimed at everyone with little or advanced knowledge of SEO. It is ideally suited to business owners, e-commerce website owners, marketing directors and managers, web designers, web developers and those who are responsible for creating and executing the online marketing strategy for their business.

COST:

  • Contact us for prices

The training would take place at Seventy Nine PR offices or at your site and will take the best part of the day. We would also provide training material and support post course as and when required.