Nowadays, I am increasingly asked about what is social media?
Businesses who were not averse to the internet are now quickly realising that having a social media presence is a MUST.
Especially those businesses who want to sell online. We have just completed a brand new e-commerce website for a client (fantastic new site – will post on it in subsequent blogs) and as part of our marketing proposal we told them they must have two things as part of the side(in addition to online PR).
One was SEO. Not hard to explain why. But the second was to “build a social media profile”.
With a growing number of people spending their time on social networks (Facebook has 700 million users and Google hasover 11 billion queries per month) it is now a must that to:
….then to build a profile on Facebook and Twitter is a must.
It means that PR and Comms professionals like SeventyNinePR must now build social media and SEO into any PR strategy. PR professionals now now that SEO, Social Media and PR and now all part of the ONLINE marketing mix. (PPC and online advertising falls into the online advertising remit).
For SeventyNine PR it is pretty simple. As many are now aware that S9 Design (our web design and SEO division) helps build pretty websites. But what is a pretty website without knowing how to market it. Valueless. Your website is worth zilch if you don’t know how to attract consumers and drive traffic towards it online. It is for this reason all of our clients that we build websites for, also give us their marketing budget to help them market themselves online. In fact, from the design stage we are already thinking about how we can market that website and as result we build this markeitng into the whole package for our clients.
Social media is a great way to target and reach consumers in an easy way. Furthermore social media can help you interact and engage directly with your consumers. One of our clients has just grown their Facebook “likes” to over 2,000 from only 100 or odd through a concerted social media campaign.
Having a good offline and online PR is also great for SEO. The greater the mentions you have in cyberspace the greater the chance of linking back to your site and increasingly credibility. I e-mailed a fashion retailer today with great content on their blog but only 63 backlinks. This is a classic case of building your online marketing on all levels.
All PR professionals must now understand social media and SEO from the below standpoints:
PR, Social Media and SEO are now quickly becoming three peas in a pod and developing a close relationship. The success of any brand or business will be not how strong they are individually but how closer they are working together.
Integrated Social SEO PR – THE FUTURE OF ONLINE MARKETING.
If you have questions about incorporating Social SEO PR into your business or how to do it, please leave a comment below or alternatively e-mail us on firstname.lastname@example.org