“Online PR and SEO are like salt and pepper”- Seventy Nine PR, March 21st, 2012
Top 10 reasons why you should do Online PR
Whereas offline PR is largely everything connected with print (newspapers and magazines), radio and television. Online PR fills the, uh, online vacuum. Simple or what? Therefore online PR focuses on influencing consumers through the Internet: blogs, forums, discussion threads and Internet (including RSS feeds).
So, there is a strong correlation between online and offline PR. In reality, it is a simple, inexpensive way to grow your company reputation online, drive traffic to your website and boost your search engine rankings. Read on for the full lowdown.
1 – Everybody is online – with iphones, smartphones etc etc the UK consumer has changed the way people consume news. Therefore getting your press release out to every possible way a consumer can access it can only be a good thing.
2 – Online PR and SEO go hand in hand – “Really?” you ask. “Yes, really,” we reply. The more press releases that are on online sites – the more links you are building. And for SEO – its all about the links baby. And if another site, especially a prominent news site, links to yours, watch your rankings take a nice boost
3 – Keyword density – Sending press releases online can increases your keyword density and help you appear for keywords within the body of your release. Naturally, a good copywriter is required
4 – Publishing the news story on your website can strengthen your arm – Sounds very basic doesn’t it? It is, but you would be shocked at the amount of businesses that forget. Get it on your site straight away.
5 – Longetivity - online stories can generate interest and traffic for many months, even years afterwards.
6 – Cheap resource - relatively simple and inexpensive. You’ve created the press release. Now all you’e gone to do is wring it for everything trickle of ink it has written on by sending it all over the place.
7 – Immediate - Issuing online means it can be seen by everyone within seconds and can steal a march on your rivals. Want to issue something quick? Online is the way to go. The Budget 2012 being a perfect example.
8 – Creates awareness and sends traffic to your website and social media outlets – Add a website link, video, twitter feed, facebook page et al to the end of the release? it means you are now driving traffic to your social media channels for free.
9 – Viral factor - Send a press release online and it can be taken up and commented on minutes later especially if its a good one.
10 -Tweet Tweet - Good stories can get tweeted getting you traffic very easily. (Hint Hint)
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