“If good content on your website is king, having a conversation on your social media pages is superking!” SeventyNine PR, September 12, 2011
Social media is all the rage. All day, every day we are constantly being asked about how to use social media effectively.
As you may or may not be aware, Seventy Nine PR does more than just communicate for businesses/brands via media. We now create an all-singing/all dancing/all talking/all jiving marketing strategy for our clients. The result? You and your business communicating on every darn platform available.
It is part of our business model today as we move away from just being a PR agency to now evolving into an integrated agency. Don’t get me wrong – PR is our bread and butter but we now have specialist on every marketing discipline.
Anyway, back to social media. The purpose and aim of any social media plan is simple – conversation. No point having a social media page that is accumulating fans. without giving them a reason to stay with you. Remember – fans for your ego score. Conversions for your dough.
The web developers and SEO guys at Seventy Nine PR are forever banging on about creating good copy. By this they mean that copy that not only sits on your static pages on your website, but also good engaging words on the blog/articles and news sections. Not will it keep the Google spider coming back for more but also, and more importantly, it will also get your customers to keep coming back to you.
So marketeers up and across the land who are in charge of the social media campaigns, listen carefully – content is king but creating a good engaging conversation via social media is superking.
It means that when planning your social media strategy, plot into the calendar a few milestone events when you will create a good engaging topic to discuss via social media. This conversation creation will act as a fuel to get your customers to engage in debate with each other and consequently means you will reach that acme that every marketing employee craves – VIRAL CONTENT.
“But how do we do this?” we hear you scream. It’s not rocket science- Make use of apps such as fan polls, creating a snazzy viral video and decent competitions. One thing to note here is that by decent we mean a good competition which engages the customer. Don’t be lazy like many brands/businesses and asking to retweet a message or asking people to recommend 5 friends. You know who you are. You won’t keep customers over the long term with a lazy trick like that.
So what you waiting for? Get conversating.
The 79PR team.
PS – Work on a new website showcasing our evolution into an integrated agency is set to begin end of this month/early next. Will keep you posted hopefully.