Google+ COOPER PARRY - Seventy Nine PR | Public Relations and Marketing Company | PR & Ethnic Marketing Leicestershire, Midlands

COOPER PARRY

Nature of Business

The largest independent business advisory firm in the East Midlands

Brief

Increase awareness of the business, its services, expertise of its partners and build a better relationship with the media

Activity

The PR programme was initially activated to highlight its Leicester office. 79PR worked on a strategy that included a full PR plan, campaign and event support, media briefs and key editor briefings.

The first phase saw Cooper Parry gain 14 pieces of media coverage, build a key relationship with the media and business journalists, key partners getting more exposure and business discipline prominence. In addition 79PR has introduced the use of digital tools as a way of communicating.

As a result of this success 79PR was handed the brief to handle the PR for all its East Midlands offices.

Results

  • Record-breaking coverage with over 200 pieces of media coverage secured
  • In one month alone, over 25 pieces of coverage across all media including BBC News and key trade media
  • Excessive online coverage to help boost Cooper Parry profile and help with SEO
  • Clear and coherent media and PR plan – activity based media plan helps smooth liaison and flow of stories
  • Establishment of a key relationship with core media and key journalists
  • Partner prominence – the key partners within its office getting more exposure as positioned as experts in the field
  • Business discipline awareness – Increased awareness of the core services Cooper Parry offers
  • Digital – Increased use of digital tools as a way of communicating.
  • Strong working relationship established between marketing team and 79PR – integrated approach leads to more effective communication
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