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How to use Instagram to drive traffic to your website.

Instagram is slowly becoming a go to social media platform for a lot of business, especially since they announced they will be releasing an adds service in the near future, but for now how do your drive traffic to your website using Instagram? Here’s a few tips and tricks to do so.

Put a Website link in your Bio.

Though it may seem simple, many people do not put a link to their website in their bio. It’s easily done, simply by going to edit profile and putting your website into the website text box. You could use this just to send customers to your home page, or if you are pushing a particular promotion you could take advantage of this by sending your customers directly to that.

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Using the Have2Have.it tool, you can use your bio link to direct customers to a page which has the same look and feel of your Instagram, however customers can click images to buy your products and read your content.

Use Call to Actions.

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Using call to actions both in your images and captions are more likely to get potential customers onto your website, especially when you have a competition running of a similar nature. You image could promote the promotion for example ‘enter our competition now’ and you would use the caption to get people clicking the link you have put into your bio.

Include a URL in your videos.

Video’s on Instagram generate three times more inbound links than image posts, so it’s worth considering using more 15 second video’s on your Instagram feed. When you do start posting video’s it will be beneficial to use a text overlay to insert you company URL. Your potential customers will view your videos, want to learn more, and with your URL visible in the video, they will know exactly where to go to do so.

 

Influencers

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Though you may be working really hard on your Instagram profile, sometimes it just needs that extra push, and the easiest way to do this is by working with influencers. Whatever your industry, it is usually fairy simple to find people within it, on Instagram, that potential customers, follow, trust and listen to. Working with these influencers gives your company mass publicity, with people that you want to target, and if your influencers are using clear calls to actions driving people to your website, it usually generates mass results, and fast. All it takes is to send them a message, there are many people out there that will target an audience similar to the audience you want your profile to have, contact as many as possible, many will say no, some way want a fee, and others will gladly work with you for free, it’s up to you who you want to work with and for what price

 

Using these simple steps, your Instagram profile should quickly start driving many people to your website. Has this blog helped you drive more traffic to your website? Be sure to leave us some feedback, we’d love to hear of your experience using Instagram to generate traffic to your website.

 

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