As a marketing tool, blogging is still very much alive and kicking. Considering what blogging does for businesses, companies that blog bring in more website visitors, more inbound links, more indexed pages and more leads per month than those who don’t. Of course, this is assuming the blogs in question are:
- High Quality
- Able to get readers to take a desired course of action
- Well-represented on social media
An eye catching headline
At least half your time should be spent writing the headline. That is because eight out of 10 people read headline copy, while on 2 out of 10 bother to read the rest.
Sounds absurd? Readers can only consume so many articles a day so if they want to read one piece out of the hundreds on their news feed, they should be able tell within 5 seconds flat whether it is worth the read or not. Craft headlines that push reader’s curiosity buttons.
One image may be the difference between victory and defeat, it is amazing what one photo can do to your social share count.
Posts with images are twice as likely to get shared on Facebook and Twitter as those without.
Choose images carefully
It is not enough to just have an image, though your image has to be:
Relevant: if a post is about a recipe, you cannot use an image of a car toy. Unless you are baking a car cake.
Compelling: when you have a headline like “How to bake a cake”, its better to use a photo of baking equipment rather than just an image of the final cake.
High quality: are your photography skills far from professional? Make sure you snap clear photos for everyone to see.
Text overlay on images
You know those photos of quotes on images that superimpose over beautiful scenery? Those are great examples of overlaying text on images. They work pretty well as marketing materials, since people are naturally drawn to visual. Also, they are quite easy to make, thanks to the tools available.
Different image sizes for social networks
The size matters here. A tall image works for Pinterest than for Facebook, while the opposite is true of wide images. Make sure you know your sizes before posting.
Facebook: 1,200 x 628 pixels
Twitter: 1,024 x 512 pixels
Google+: 800 x 1,200 pixels
LinkedIn: 800 x 800 pixels
Pinterest: 735 x 1,102 pixels
Instagram: 1,200 x 1,200 pixels
These rules are not set in stone. Experimenting with these one at a time and see which one of them works best over time can see you pick up engagement and notice. The important thing is to try, analyse and implement the ones that resonates the most with your specific audience.